Florist Online Television Commercial Style Campaign

In this case study we look at how we were able to quickly and effectively disseminate complex brand messaging. By using online video we were able to simultaneously deliver the sales message by voice-over, while in editing we were able to speed up and condense weeks of crop growth into a matter of minutes and seconds.

Have a look at the ”Work In Progress“ Edit of the video below.

In the Making Of documentary below we talk about the strategies we will employ to ensure this happens and the campaign is a success.

Have a look at the ”Work In Progress“ Edit of the video below.

It is important that the messaging is reinforced and we have consistent branding throughout the indoctrination process. We use the names of the characters from the commercial throughout the various stages of the funnel. Check out the landing page the visitor will land on if they express interest and follow the Video advert's call to action below.

After journeying past the opt-in, we continue to use the theme of combatting evil forgetfulness throughout the subsequent stages. Try signing up to the offer and you will see what we mean in our subsequent communications. Stay tuned for a full run down of how this marketing funnel works as we introduce the back-end strategy and technologies that are used to automate this process.